Rachelle has spent her career focused on developing shopper strategies and campaigns to grow categories for both Retailers and Brands.  She is passionate about understanding shoppers and sharing that knowledge and passion to develop others.

Having originally started her career in Retail Banking, Rachelle spent 5 years at Tesco successfully delivering shopper centric programmes and ranges.  Subsequently Rachelle spent 9 years at Bacardi Martini delivering category, customer marketing and shopper marketing strategies across several brands and categories.  This move allowed Rachelle to develop a unique perspective combining category and brand thinking with retailer, supplier and agency experience.

Rachelle now runs her own consultancy providing category development and shopper marketing support and training to clients across brand, retailer and agency arenas.

Outside of work Rachelle is a keen tennis player and musician.