Running International Campaigns
With many years of industry experience, Dominic Lyle discusses what ingredients a successful international campaign needs, ranging from understanding the brief to building the client service structure.
Who is Dominic Lyle?
Dominic Lyle is the Director-General of EACA, the European Association of Commuications Agencies, which represents the interests of commercial communications agencies in Europe.
Dominic studied International Law at Lausanne University, Switzerland and worked as European Sales & Marketing Manager for a UK food manufacturer based in Frankfurt before moving to London to handle business-to-business PR campaigns for UK companies and industry associations. In 1994, he moved to Brussels to set up a PR company for Omnicom’s global PR Group Porter Novelli, handling international clients such as Ericsson, BT Europe, WorldCom, HP, GE Plastics, The European Space Agency and Iomega. From 2000 – 2002, he was Chairman of Porter Novelli’s European technology practice, based in Paris.
Dominic is a regular speaker at industry events such as National Advertising Festivals, or International Awards, including the Golden Rose of Montreux, Golden Drum and the Rainbow Marble. EACA organises the annual Euro Effies Awards for effective advertising.