Convergence and the Future of Advertising
In this edTalk, John Delacruz talks about how technology has changed consumers' behaviour, and more particularly, what's really driving convergent out-of-home. In his presentation, John showcases several examples and case studies.
Who is John Delacruz?
John Delacruz was the edcom President for the period 2011-2013. He is Assistant Professor of Advertising at San Jose State University and has over 15 years experience teaching on and designing Advertising Degree Programmes in UK Universities. He has also developed International Programmes in Advertising and Graphic Design as well as leading international student projects.