Voodoo Marketing
Richard Robinson discussed the relationship between client and agencies, and what clients are really looking for. He focuses on the importance of a good relationship of trust and honesty between an agency and a client. The better the agency knows the client, the better the agency will be able to deliver a campaign which suits the client.
Who is Richard Robinson?
Richard is Managing Partner of Oystercatchers, the industry-leading Management Consultants specialising in accelerating Marketing Performance.
Richard has worked internationally with The Coca-Cola Company, domestically with McDonald’s restaurants heading Adult and Family Marketing, and before Oystercatchers with Publicis Worldwide where he tripled the size of the agency’s P&G business in EMEA whilst leading Publicis Groupe’s African expansion in parallel. In addition Richard has worked for Carlson Marketing Group, and gained extensive brand experience including Scottish Courage, Scottish & Newcastle Retail, PepsiCo, Britvic Soft Drinks, Diageo, Pernod Ricard, Hotpoint and Orange.
Away from work Richard is the resident Brand Expert for Channel 5 News, a Director and Trustee of The Ideas Foundation and a regular commentator in the media. Richard is a Chartered Marketer, Fellow of both The Royal Society of Arts and The Royal Geographical Society, a Council Member of the Management Consultants Association, Business Leader of The Marketing Society and has previously been a Board Member of the European Association of Communication Agencies.
When time allows Richard is a remarkably slow marathon runner (London, Edinburgh and Tresco) and has created two highly-acclaimed Mount Everest expeditions with Kenton Cool to send the first tweet from the roof of the world (2011) and to fulfil a century old pledge between the IOC and Great Britain to place an Olympic Gold medal on to the summit (2012).