2019: BREAKING GENDER STEREOTYPES IN TOYS MARKETING

Team EDEN from Sup de Pub (France) with the campaign "You are what you play."

Adrien Coucaud, Laurène Baudoin, Médoune N'diaye-Doherty and Mohsen El Sayed

EDEN
edcom AD Venture Competition Finale Photo photo © potman (21)

Presentation

Campaign summary

Brief and client

Runners up

EACA Asso Européenne des Agences de Com photo © potman (140)

Swinburne University of Technology

Play & Grow - See Toys Differently
Swinburne University of Technology
Australia

edcom AD Venture Competition Finale Photo photo © potman (23)

VIS

Rhymes for Current Times
Bournemouth University
United Kingdom

Finalists

ACED

ACED
Trade places
Sup de Pub
France

Five agency

Five Agency
Blue or pink, it’s just marketing
ESP
 France

Gamechangers

Gamechangers
Purple Future (#PurpleFuture)
Hogeschool Gent
Belgium

Pineapple pie

Pineapple Pie
The Big Christmas Switch
Artesis Plantijn Hogeschool Antwerpen
Belgium

PlayMx

PlayMx
A World of Pure Imagination
Falmouth University
UK

Pushed

Pushed Agency
Let Toys Be Toys - IMAGINATION CAN NOT BE CENSORED
Istanbul Bilgi University
Turkey

Rebuilt

Rebuilt Agency
Let them be themselves
ESP
France

Finalists Gallery

ACED
EDEN poster
Five Agency
Gamechangers
Pineapple Pie
PlayMx
Pushed Agency
Rebuilt Agency
Swinburne
VIS